VIP
The Age of Witherwill: Why Your Players Are Done with Stuff and Ready for Something Real
There's a new word you need to know. It comes from the Dictionary of Obscure Sorrows, and global trend forecaster WGSN has flagged it as one of the defining consumer emotions of 2027. The word is Witherwill - a longing to be free from responsibility, from the relentless digital noise, from the weight of too many tasks and too little meaning. And while it may sound like a poetic footnote, for the casino industry it represents one of the biggest shifts in player gifting behavior we've seen in years.
Gifting Around the World: What Global Casinos Can Teach Us About Promotional Gifting
Casinos around the world are shaping gifting strategies through a cultural lens, and American operators can learn a lot by looking beyond our borders.
2025 GPS Trend Guide: 10 Items to Look for This Year
As your gifting program partner, we provide the best gifting experience for you and your guests. Part of providing quality gifts is identifying and executing the top trends each year. Stay ahead of the curve with these 10 trending gift ideas.
One or Two Trips: What Is The Ideal Way To Run Your ezGIFT™ Program?
Once guests choose a gift option, ezGIFT™ processes all the orders and ships out each gift. The gifts can be sent to the casino or a guest’s house, creating a quandary for casino marketers – do you ship gifts to the casino, creating a second trip? Or do you ship to guests’ houses, making gifting redemption easier than ever?
Forget Free Play: How Giving Gifts Can Increase Profitability
Casino marketers have traditionally used Free Play to reward players, but it may not be as effective as we thought.
More Than a Gift: How to Make Your Next Giveaway a Memorable One
If you’re looking to level up your casino marketing, you might want to consider a unique guest experience that helps you stand out from your competition in guests’ minds.
