VIP
The House Always Wins on Father's Day: The Best Gift Giveaways for Casino Guests
Father's Day is an overlooked casino promotion. The best Father's Day giveaway ideas to drive visits and reward the dads on your player list.
The Age of Witherwill: Why Your Players Are Done with Stuff and Ready for Something Real
WGSN calls Witherwill a defining consumer emotion of 2027. What it means for casino gifting, and how to give players moments over more stuff.
Gifting Around the World: What Global Casinos Can Teach Us About Promotional Gifting
Casinos around the world are shaping gifting strategies through a cultural lens, and American operators can learn a lot by looking beyond our borders.
2025 GPS Trend Guide: 10 Items to Look for This Year
As your gifting program partner, we provide the best gifting experience for you and your guests. Part of providing quality gifts is identifying and executing the top trends each year. Stay ahead of the curve with these 10 trending gift ideas.
One or Two Trips: What Is The Ideal Way To Run Your ezGIFT™ Program?
Ship ezGIFT® rewards to the casino for a second trip, or to guests' homes for easy redemption? How to choose the right setup for your program.
Forget Free Play: How Giving Gifts Can Increase Profitability
Casino marketers have traditionally used Free Play to reward players, but it may not be as effective as we thought.
