Learn about the GPS journey.

Hundreds of casino partners and 20+ years in business

Learn how we got here and where we're going.

We've been doing this for a while and we are ready to share the knowledge with you.

VEGAS BORN

Our Story.

Recognition.

Inc 5000 fastest growing companies logo
Inc. 5000

5x recipient of Inc 5000 fastest growing private companies.

NWBOC Logo
Woman-Owned Business

Proudly woman owned and NWBOC certified.

Proforma Million Dollar Club Logo
Proforma

Innovator of the year and 10x Million Dollar Club.

MISSION STATEMENT

Consistently provide an exceptional experience for our clients and their guests through tailored merchandise solutions.

VEGAS BORN

Our story.

We are a marketing services provider utilizing merchandise to promote the brand and image of our clients. Our company was founded on the principles of service excellence, product innovation, and relentless execution.

Our experience working with premier hotel groups in Las Vegas taught us the industry knowledge that we now spread across the nation. Our casino partners range from global brands to regional casinos looking for a strategic and solution-oriented partner. Over 20 years we have evolved from a promotional products supplier to a marketing collaborator and trusted advisor to many of the country’s largest casino groups.

Our philosophy.

Actively listening to understand the objectives, properties, guests and pain points of each customer allows us to provide effective solutions. By continually asking questions and searching for feedback we stay agile in improving our processes because failure is not an option.

Our programs are regionally exclusive, so you never have to worry about your competitors passing out the same goods. We collaborate with you to create tailored programs outside of the typical cookie-cutter programs.

Core values.

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Create and foster a culture of integrity, honesty and respect for our clients, employees, vendors and community.
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Continuously delve into our clients’ business challenges to find solutions for overcoming them.
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Build and support a strong team of employees to create value for our company, clients and vendors.
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Create partnerships with our vendors that drive value to our clients, vendors and company.
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Study and analyze our industry and business to constantly improve the process for our clients.

Merchandise

Driven

Solutions

Applying
lessons
learned
in
our
Las
Vegas
market,
we
can
take
your
gifting
programs
to the
next level.

Our team

We've assembled an incredible team of passionate experts and logistics gurus to enhance and bring life to our amazing company culture.
Donna Raucher
Donna Raucher
CEO
Steve Raucher
Steve Raucher
President
Kim Means
Kim Means
Accounting Manager
Patricia Kidneigh
Patricia Kidneigh
VP, Global Sourcing & Merchandising
Lorrie Buck
Lorrie Buck
Director, Account Management
Brian Moore
Brian Moore
Sales Executive
Nicole Mertel
Nicole Mertel
Sales Executive
Zack Raucher
Zack Raucher
Sales Executive
Greg Hodges
Greg Hodges
Sales Executive
Lynon Bayliss
Lynon Bayliss
Account Manager
Brianna-Jayde Torres
Brianna-Jayde Torres
Marketing Specialist
Aimee Aipa
Aimee Aipa
Project Coordinator
Jordan Amundsen
Jordan Amundsen
Graphic Designer
Jordan Amundsen
Graphic Designer

Jordan joined GPS in 2021 from the Marketing Department at Morale Welfare & Recreation for a military base in Japan. Her extensive background in graphic design and marketing experience assist GPS in moving forward with new branding and presentations. Jordan brings her skills in re-building design language from different industries to GPS. As one of GPS's newest members, she is excited to be creative and clearly communicate to GPS’s intended consumers in a seamless and appealing design language. Though she’s happiest playing video games, camping, hiking, or enjoying a happy hour, her favorite part of what she does at GPS is designing with a challenge and feeling accomplished after seeing the final product. 

Personal Motto: “It is what it is"

If she could be anywhere in the world right this minute, she’d be at a Hanami picnic during Sakura season at her previous home in Japan.

Jordan Amundsen
Jordan Amundsen
Graphic Designer
Nicole Mertel
Sales Executive

Nicole has been with GPS since 2018 when she joined the team with aspirations to be more creative. She started at GPS as a coordinator and learned every aspect of the process while servicing accounts on the back end.Nicole is highly skilled at problem-solving and loves a good challenge! As a sales exec, her greatest achievement is turning a prospective customer from saying we weren’t unique enough to a loyal client. Though she’s happiest surfing at the lake, snowboarding, exploring the desert, or trying craft beers, her favorite part of what she does at GPS is the creative aspect of designing new programs that are up to date with today’s market trends.

Personal Motto: “Don’t stop until you’re proud.”

If she could be anywhere in the world right this minute, she’d be at the lake.

Nicole Mertel
Nicole Mertel
Sales Executive
Brianna-Jayde Torres
Marketing Specialist

Brianna-Jayde came to GPS from a social and digital media agency in 2021. Her extensive background in account branding and content creation helped move GPS forward with new branding and website. Brianna brings her master wordsmith skills and experience in the digital marketing industry to GPS. As one of GPS's newest members, she is excited to learn all about the products GPS can source and be able to help support the amazing sales team through the website, blasts, and marketing materials. Though she’s happiest enjoying a LARGE cup of coffee while baking, her favorite part of what she does at GPS is seeing a new product or continuity program that our team created and find the wording or imagery to promote it.

Personal Motto: “Follow your bliss.”

If she could be anywhere in the world right this minute, she’d be somewhere on a beach, soaking up the sun and breathing in the salty-sweet air.

Brianna-Jayde Torres
Brianna-Jayde Torres
Marketing Specialist
Aimee Aipa
Project Coordinator

Aimee joined Team GPS in 2020 after working for a leading destination management company and various Las Vegas casino properties. Working in the casino industry previously, Aimee understood how the redemption process worked in order to create repeat customers and build revenue. Our industry is always moving, and Aimee is constantly inspired by the impact of well coordinated logistics to ensure a smooth program. As Project Coordinator, she works with everyone in the company and enjoys the fact that everyone is open to new ideas and doesn’t shut down anyone else’s ideas. The team makes everyone feel equally important, no matter the job title. Though she’s happiest being active while hiking, working out, snowboarding, or enjoying the water, her favorite part of what she does at GPS is handling the back-end work and knowing where everything is and controlling the project.

Personal Motto: “We’re here for a good time, not a longtime.”

If she could be anywhere in the world right this minute, she’d beat Yokohama Beach in Hawaii.

Aimee Aipa
Aimee Aipa
Project Coordinator
Lynon Bayliss
Account Manager

Lynon has been with the GPS team since 2014. With his experience as a marketing project manager at a gaming manufacturer, he brings his skills as an analytical thinker to our team. Lynon has a unique view through his past marketing experience to understand what items may best resonate with our clients. As an account manager, his greatest achievement has been helping grow the business in a turbulent economy. Though he’s happiest traveling, his favorite part of what he does at GPS is knowing that our products are attributing to the success of our customers.

Personal Motto: “If you don’t ask, you don’t get.”

If he could be anywhere in the world right this minute, he’d be with his family.

Lynon Bayliss
Lynon Bayliss
Account Manager
Greg Hodges
Sales Executive

Greg has been with GPS since 2015 when he joined the team from his own promo marketing business. Greg brings his industry knowledge along with creativity and problem solving to the team. As an account manager, his greatest achievement has been working with our team and successfully servicing our casino customers. Though he’s happiest being outside with his family, his favorite part of what he does at GPS is coming up with creative products and solutions for our customers.

Personal Motto: “Don’t sweat the small stuff.”

If he could be anywhere in the world right this minute, he’d be at Red Rock Canyon.

Greg Hodges
Greg Hodges
Sales Executive
Zack Raucher
Sales Executive

Zack, while part of the GPS family his whole life, joined the GPS team in 2019. Taking skills from sales and marketing for various companies, Zack perfected the art of building relationships, which truly sets him apart. He consistently brings the technology of the company to new levels by implementing new software and updating the processes we use to create greater efficiency for our teams. As a sales exec, Zack’s greatest achievement has been instituting our CRM and centralizing all of our contact information into one place so that everyone has access to anyone they need quickly and efficiently. Though he’s happiest when he’s on two wheels – either on a mountain or dirt bike – his favorite part of what he does at GPS is spending time with customers and building long-lasting relationships.

Personal Motto: “Impossible is nothing.”

If he could be anywhere in the world right this minute, he’d be on a mountain somewhere near a lake in a hammock with his wife and dog while drinking whiskey.

Zack Raucher
Zack Raucher
Sales Executive
Brian Moore
Sales Executive

Brian has been with GPS since 2010 when he joined the team from within the industry. With over 15 years in sales and 20 years in the industry, he brings determination and his ability to connect with customers to the company. Brian is a highly skilled self-motivator. As a sales executive, a great accomplishment of Brian’s has been securing a multi-year contract with a multi-property. Though he’s happiest spending time with his wife and dogs, his favorite part of what he does at GPS is establishing relationships with his customers.

Personal Motto: it’s just that, personal.

If he could be anywhere in the world right this minute, he’d be in Kansas, which is his family’s home.

Brian Moore
Brian Moore
Sales Executive
Lorrie Buck
Director, Account Management

Lorrie has been with GPS since 2003. With a love of details, she assists the team by working to successfully complete projects and making clients happy. Lorrie brings being thorough, accurate, organized, and productive to the GPS team. As the Director of Account Management, her greatest achievement has been contributing to the growth and success of GPS. Though she’s happiest spending time with family, her favorite part of what she does at GPS is helping others.

Personal Motto: “Always conduct your life with honor and integrity.”

If she could be anywhere in the world right this minute, she’d be in Hawaii.

Lorrie Buck
Lorrie Buck
Director, Account Management
Steve Raucher
President

Steve founded GPS in 2001 after starting in the premium industry after college and becoming fascinated with the industry. Each step of his career blended with his vision of owning a business, which lead to the creation of GPS. Steve believes that skills can be learned, however, desire is far more important in achieving success in life. As the founder and President, his greatest achievement is looking around the office and seeing our team knowing that they can provide for their families from his initial vision of creating GPS. Though he’s happiest riding on two wheels and taking trips with his wife, Donna, and dog Delilah, his favorite part of what he does at GPS is saying “good morning” to the team.

Personal Motto: “Be true to your word, even when no one else is looking.”

If he could be anywhere in the world right this minute, he’d be on top of a windy pass in Canada.

Steve Raucher
Steve Raucher
President
Donna Raucher
CEO

Donna has been with GPS since 2001, however, she officially joined the company full-time in 2016. Experience from her previous time in public relations & marketing and as a teacher enabled her to develop skills needed to succeed in HR.  Donna also brings patience, being able to multi-task, and the ability to see things from multiple points of view to the GPS team, which comes in handy every day. As the CEO, her greatest achievement has been hiring the next generation of successful GPS team members and instituting ways that allow the company to scale and grow. Though she’s happiest playing with her dog Delilah, reading, watching West Wing, or finding cool places to eat with Steve, her favorite part of what she does at GPS is planning fun activities for the team, like lunches and celebrations.

Personal Motto: “To say you have no choice is failure of imagination.”

If she could be anywhere in the world right this minute, she’d be at the beach, no thought needed, but which beach would require some consideration.

Donna Raucher
Donna Raucher
CEO
Kim Means
Accounting Manager

Kim has been with GPS since 2018 when she joined our team from a promotional company. As a finance manager, she developed her skills and brought her understanding of the industry to GPS. Detail-oriented with more than 20years using the skillset needed for her role, Kim knows that she does her best to assist the company in growing and moving forward. As the finance lead, her greatest achievement is being behind the scenes and keeping things running in the background. Though she’s happiest spending time with her husband or weightlifting, her favorite part of what she does at GPS is knowing that she achieves and exceeds people’s expectations and that she can be relied on to get the job done.

Personal Motto: “Work smarter, not harder.”

If she could be anywhere in the world right this minute, she’d bein the Caribbean Islands.

Kim Means
Kim Means
Accounting Manager
Patricia Kidneigh
VP, Global Sourcing & Merchandising

Patricia has been with GPS since 2001 and collaborates with suppliers and the GPS team to put together programs that hit the mark. Experience in apparel and licensed product with 20+ years in logistics and casino account management has helped her succeed in identifying opportunities to enhance vendor relationships. Patricia brings her negotiation skills with vendors that expand our supply chain and expertise in international supply chain management to the GPS team. As the VP of Global Sourcing and Merchandising, her greatest achievement has been playing a role in developing the GPS infrastructure and building GPS into the company it is today. Though she’s happiest relaxing and being able to do absolutely nothing, her favorite part of what she does at GPS is negotiating access or exclusive rights to a popular or trending brand.

Personal Motto: “Be yourself, everyone else is already taken.”

If she could be anywhere in the world right this minute, she’d be at a mountain cabin.

Patricia Kidneigh
Patricia Kidneigh
VP, Global Sourcing & Merchandising

Come join us.

Are you ready to grow your career in casino marketing and join an award-winning promotions company? Key characteristics of our team members include being creative with an integrity-minded competitiveness.

We’re just as excited about your idea as you are.

We understand how our clients measure success and take pride in helping them achieve their goals and aspirations. It’s not just about today’s promotion, but how we can extend your brand into the community and build relationships for the long term.

Contact one of our amazing sales executives who are just as excited as you to build out and source your next casino marketing program or gift experience!

Contact Us