Data-driven rewards
with proven loyalty

GPS brings 25+ years of data and expertise, along with our consultative approach to generating long-term customers and brand loyalty.

Request a demo

Our solutions

Continuity programs

Recurring, themed gift sets designed to drive incremental visitation and play.

Learn more

Sonar Ai

AI-powered calling and texting that reaches and re-engages your players automatically.

Learn more

Customer acquisition

New and reactivated customer acquisition using 1:1 data-drive multi-channel marketing.

Learn more

ezGIFT®

Branded online gift stores - players redeem a code and we ship to their door.

Learn more

Passport

Our 100k+ gift marketplace is built for casino rewards and allows you to browse by budget, tier or brand.

Learn more

In Product Sold

$329M

Security

SOC 2

Independently audited to SOC 2 standards - your program and player data stay protected.

Years as a trusted casino gifting partner. Loyalty solutions provider since 2001.

Inc. 5000 Honoree

Seven-time honoree on the Inc. 5000 list of fastest-growing private companies

Booth #3411

Come visit us at G2E

Demo the newest GPS technology, and see what's next in casino loyalty.

Get Started

FAQ

Frequently asked questions

Everything you need to know about GPS's loyalty solutions and casino gifting programs, from strategy to implementation.

Still have questions?

What types of loyalty programs does GPS run?

From recurring continuity programs and points-based ezGIFT online gifting to VIP Shopping Events and player-acquisition campaigns, GPS builds the full range of casino loyalty solutions. We handle concept, sourcing, branding, warehousing, and delivery — to your property or straight to players' homes.

How does the process work, from idea to delivery?

We start by learning your tiers, qualification windows, and goals, then design the program, source and brand the merchandise, warehouse it, and deliver on schedule. You get a single point of contact and a 100% on-time delivery track record.

What makes GPS different from a promotional products vendor?

GPS is built specifically for casino loyalty, not generic promo. We bring 25+ years in gaming, a 100,000+ item catalog through Passport, name and GPS-exclusive brands your competitors can't offer, in-house creative, and SOC 2-certified data handling — all under one roof.

Do we need a big team to run a program with GPS?

No. GPS acts as an extension of your marketing team and handles the heavy lifting — sourcing, logistics, storefront builds, fulfillment, and player customer service. You focus on your guests; we run the program behind the scenes.

How do you measure results?

Every program is built to move real numbers — visitation, share of wallet, reactivation, and redemption. We track performance against your goals so you can show measurable ROI, not just gifts handed out.

Trusted by the country's largest casinos

GPS blends 25 years of casino-marketing expertise with proprietary technology to run loyalty programs that move the numbers.

Get Started

An extension of your casino marketing team.

Data-driven rewards
with proven loyalty