We chart the course
for your casino loyalty journey

Backed by 25+ years of casino loyalty expertise, GPS is your full-service partner for data-driven rewards programs.
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25+ years
1,600+ programs
$2B+ revenue generated
SOC 2 Type II

How we help you

Strategy, sourcing, innovation and on-time delivery all with one team

Increase market share

Wow your casino guests with exclusive GPS gifts and experiences they won't find at the property down the street.
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Man using a digital kiosk in a casino to redeem monthly casino rewards points for items like travel bags and a fan, with slot machines and other players in the blurred background.

Build property loyalty

Make players feel recognized at every tier and keep your property top of mind between visits with GPS reward solutions.
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A smiling female hotel or casino employee hands a large plush white bag labeled 'Badgley Mischka New York' to a male guest wearing a beige jacket at a reception counter, with slot machines visible in the background.

Drive incremental trips

Turn one visit into a habit with themed weekly GPS gifts and VIP rewards that make the drive worth it.
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A woman in a tan sweater holds a smartphone showing a video of a white Badgley Mischka New York backpack, while a flyer on the table displays a handbag collection and advertises August gifts at Regal Rewards Casino Resort, Fridays 8am-6pm.

Solve your toughest loyalty program challenges

As your strategist, we pinpoint your pain points and implement tech-forward solutions that drive revenue and grow your market share.
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Inside Casino at the rewards kiosk where players are getting their continuity gifts
casino floor with slot machines where players are enjoying themselves

Programs that deliver repeat trips

GPS loyalty programs use our proprietary data-driven gifting strategy to bring players back, keep them engaged between visits and turn every redemption into the next trip.
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Free download

The casino gifting buyer's guide

Trends, data, and strategies for planning your next year of player gifting.
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2027 GPS casino gifting buyers guide
FAQ

Quick answers

The basics, before you connect with your GPS strategist.
Still have questions?
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What does GPS do?
Global Promotional Sourcing (GPS) is a casino loyalty solutions partner based in Henderson, Nevada. GPS plans, sources, and delivers continuity gifting, ezGIFT® digital gifting, guest experiences, player acquisition, an AI host, and an onsite gifting kiosk, all from one team.
Who does GPS work with?
Casino marketing teams at commercial, tribal, regional, and online casinos. Every partner works with a dedicated GPS strategist who knows their market.
Do we need a big team?
No. GPS works as an extension of your casino marketing team.
How do you measure results?
Visitation, share of wallet, reactivation, and redemption, tracked against your goals.
How do we get started?
Tell us about your property and goals. Your GPS strategist will get back to you within 1 to 2 business days.
Smiling couple pointing at branded gifts in a lit display case on a casino floor
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Find your rewards mix

Answer a few quick questions about your gifting goals, budget and audience.
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