GPS Turns 25

25 Years of Purpose, Progress, and People
LET'S WORK TOGETHER

MESSAGE FROM OUR FOUNDER

Over 25 years, I’ve learned a few things.

First, resilience matters more than perfection.

Second, integrity compounds over time.

And third, growth only works if you protect your core.

What has sustained us for 25 years isn’t luck. It’s people.

My mentor used to tell me, “Business is about people. If you take care of your people, they take care of your customers, and the business takes care of itself.” That lesson is ingrained in our culture.

To everyone who has been part of this story, thank you.

I am incredibly proud of what we’ve built together, and I am even more confident about where we’re going.

Handwritten signature of the name Steve R.

TO OUR CLIENTS

Twenty-five years ago, GPS was just an idea, and it became a business because people like you were willing to trust it. You pushed us to be better, and helped us build something worth being proud of.
Thank you for being part of our story.

2001

GPS Is Founded By Steve Raucher

Always knowing he wanted to run his own business, Steve Raucher created Global Promotional Sourcing with the belief that promotional products could be done better. Steve continues to lead GPS with the drive of an entrepreneur and the skill of an expert salesperson, inspiring a team dedicated to excellence.

Pat Kidneigh Gets Hired

Pat joins GPS as the third team member and, 25 years later, continues to be a cornerstone of the company as VP of Vendor Relations. With deep expertise in apparel, sourcing, and global logistics, Pat has played a key role in shaping GPS’s infrastructure and strengthening partnerships that helped build GPS into the company it is today.

2003

Lorrie Buck and Barry Goldsmith Join The Team

Lorrie joins GPS in 2003 as part of the Logistics team, bringing her trademark attention to detail and passion for getting every project just right. Her dedication to efficiency and client satisfaction has been a driving force in GPS’s success. Barry came on board around the same time in Business Development, helping expand GPS’s reach and strengthen client relationships. More than 23 years later, both Lorrie and Barry remain vital members of the GPS family.

2004

Office Moves To Sunset Road In Las Vegas

The GPS team make Sunset Road home, in office number two.

2008

Steve and Barry Go to Oklahoma

Two of the GPS originals go to Oklahoma to meet clients, where one casino says they are not looking for promotional items, they are looking for gifts. This changed GPS's strategy forever.

2009

Casino Opening Partnership

FireKeepers Casino in Michigan opens with GPS providing all the gifts used for the opening ceremonies. This marks the first time GPS is the exclusive partner in a casino opening.

Housing Crisis Starts Recession

The recession makes guests and casinos more conscious of their spending, reducing demand for gifts. GPS navigates unchartered waters and remains a strong partner.

2013

Donna Raucher Joins Team

Donna Raucher joins GPS as Chief Executive Officer, marking an exciting new chapter as GPS proudly becomes a certified Woman-Owned business. As CEO, Donna championed culture and growth;  building the next generation of GPS leaders and implementing strategies that have positioned the company for continued success and scalability.

2014

First Shopping Event

Sycuan Casino, in California, hosts an in-person Movado shopping promotion, marking the first of many shopping events with partner casinos.

2016

Delilah Joins The GPS Team as the Office Dog

Donna starts bringing her puppy Delilah into the office, making Delilah the OG office dog. GPS goes dog-friendly for any team member who wants to bring their four-legged friend to work.

First GPS Continuity Sold

Steve travels to Tachi Palace, where they ask to do multiple gifts a month for an entire year. The first GPS continuity program is created.

2018

National Casino Partnership

While at a trade show, Steve receives a call telling him GPS was selected as the corporate supplier for a national casino organization. A major win for the company that solidifies our position in the industry.

2019

Zack Raucher Joins GPS team

After spending summers working in the GPS warehouse, Zack Raucher, returns to the company ten years later to design Casino Loyalty Programs. With his fresh ideas and tech-forward vision, Zack helps shape GPS’s growth and innovation, now leading the next chapter for GPS as CEO.

2020

Covid-19

The national pandemic causes all casinos to shut down, forcing GPS to adapt to selling PPE such as hand sanitizer and masks.

2021

First Use Of ezGIFT®

Our digital gifting platform was developed during the pandemic, when social distancing laws hindered promotional events. Now, gifts are shipped directly to a player's home, eliminating the additional contact.

Passport Is Launched

GPS's proprietary online product database was created to make selecting gifts easier for casino clients.
Digital Gifting + an Online Product Catalogue is a first for the industry.

Club-Ready Packaging Begins

Limited event staff had casinos struggling to keep up during event days. With club-ready packaging, gifts were ready to go without the need to break down and unload master cartons.

2022

Chaparral Road Office Build

Our team outgrew the old office, leading to the construction of a new office, showroom and warehouse space on Chaparral Road in Henderson, Nevada.

2023

GPS Services Expand

GPS is always looking to solve client pain points. New problems for our partners mean expanding our services. Welcome to the team Product Development and E-commerce departments!

2024

Badgley Mischka Partnership

GPS becomes the exclusive partner of Badgley Mischka, the American fashioln brand known for its classic elegance and modern glamour. Together, Badgley Mischka New York is born.

2025

GPS Team Eclipses 25 Team Members

Now on our 25th Anniversary, the team is over 25 strong. From a small group of 3 dreamers to a pack of over 35 hardworking, amazing and talented people.
We are beyond grateful for each team members contributions and excited for what's next.

TO OUR TEAM MEMBERS

The real story of GPS isn't found in a growth chart or a milestone; it's found in the people who showed up, did the hard work, and stayed committed when things got difficult.
To every team member, past and present, you are the reason we're still standing after 25 years.

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