June 17, 2021
 in 
GPS

New branding. New website. Same GPS.

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New branding. New website. Same GPS. 💜

There has been so much change at GPS, and we cannot wait to announce the launch of so many new initiatives!

2020 was the year of change, and we truly took that to heart. As a result, 2021 brought us new and amazing changes. New and updated branding, a new website announcement, new team members, new initiatives, AND the groundbreaking for our new office and warehouse! Keep reading to find out all the details behind what's been happening at GPS.

Just like Pantone chose Ultra Violet as the 2018 Color of the Year, we chose purple to lead our branding for its creativity. We transformed the GPS brand identity from a cool and calming blue to a regal and powerful purple hue. Subtle greys and a unique shade of deep blue enhance and round out our brand colors.

Purple is historically associated to achieve gender equality, and we truly believe in equality as a National Women Business Owners Corporation (NWBOC) certified business. Purple also represents thinking that’s outside average, free association, and the fantastical.

Our color choices reflect our mindset while our overall aesthetic and design elements showcase our goals to elevate and exude luxury.

Once we solidified our new branding and visual identity, we started to update our online presence. We created a new website design with our customers in mind.

Our industry is full of options and to stand out we knew we needed to best represent ourselves where new companies may see us first. Each section and page were strategically designed for our users. Our goal is to aid casino marketing departments and who you would be starting a working relationship with. From the imagery to the copy, we wanted to make sure you know exactly what we do.

GPS is more than just a company. We’re a family of individuals with unique personalities and interests, which only benefits our customers.

With the addition of our new team focused on marketing and graphic design, we built our new website. With you in mind, we've designed our new site to launch an opportunity for clients. We are truly committed to showcasing our casino industry knowledge and focus on tailored casino continuity programs. We’ve received amazing feedback on our team page and are thrilled for you to know the whole team powering GPS.

One thing we wanted to make sure we included in our new site was a blog section. Stay tuned for articles and blog posts focused on our services, new products, promotion strategies, industry updates and news, and more.

You can also follow us on LinkedIn to see daily updates!

We also have two new innovative efforts that we know you’ll love!

Are you looking for inspiration or need to download high-quality digital assets of purchased products for your marketing mailers? We are working towards creating our Customer Portal, an online product catalog that will enhance and ease the process of browsing products for promotional programs. Our portal will truly change how promotional marketing is managed and promotional programs are built. Stay tuned for our upcoming launch!

Do you know enough details about your current customer insights? Are you able to target new customers who are just like your top guests?

If the answer to either question is no, we have your solution! We also have a new, data-driven marketing initiative that will revamp how we go to market and reach clientele. We have an opportunity to help you grow – no matter if you just want to understand your current demographics better, truly target them, or create acquisition campaigns targeting similar individuals.

Contact us for more information.

In the lively "Entertainment Capital of the World," Las Vegas, NV, we've broken ground on our new office building and warehouse. We were very deliberate with our location regarding logistics management.

Our new warehouse is located close to the I-15, enabling an easy route for truck drivers, and near the airports to assist with any necessary air cargo. We'll soon have the opportunity to house merchandise ourselves between purchasing and delivery dates for your casino promotional programs.

If you're wondering what hasn't changed in 2021, it's our dedication to our customers — and our love for the dogs of GPS!

Our team is so excited about our new website launch and we can't wait to hear your feedback. We'd love for you to send us your thoughts!