echnology is changing casino loyalty by making programs easier to run, easier to personalize, and easier to measure. For 25 years, Global Promotional Sourcing (GPS) has perfected the casino player gift. At G2E 2026, we showed operators the technology we’ve built around it.
We told the story of how we got here in our 25-year retrospective and our March anniversary announcement. This post is about what comes next.
What did GPS bring to G2E 2026?
New solutions and the technology behind them. At our booth, operators got hands-on demos of two new tools:
AI Host (powered by SONAR). SONAR calls and texts players about gifts they’ve already earned, in 30+ languages. SONAR is a platform your team operates and controls.
GPS onsite gifting kiosk. Operators saw it in action at our booth. One swipe of the rewards card shows tier, points, and available gifts in an easy format your guests are accustomed to.
Our team spent the show in Las Vegas meeting marketing directors, loyalty leaders, and player development teams from commercial, tribal, and regional properties. Marketers came ready. They asked questions, pushed on the details, and told us what slows their programs.
We brought a little fun to the floor, too. Custom GPS yo-yos made the rounds at the booth, and the team matched them with purple sneakers. It’s a small example of what we do for casinos every day: a branded item people want to keep is a reason to remember you and to return.
Across those conversations, three themes kept coming up:
Less manual work. Every program has steps that eat marketing time. How do we give that time back?
More choice for players. Players want options. How do we offer them without running a second program?
Clearer results. How do we know the program worked, and what do we do with that answer?
That’s what we built our new solutions to fix.
Why is GPS investing in technology?
Because the gift alone isn’t the whole program anymore. A loyalty program performs best when qualified players come back and the experience is easy. For 25 years, we’ve owned the sourcing, branding, packaging, logistics, and on-time delivery. The next gains come from what we build around the reward.
What does innovation at GPS actually mean?
It means building solutions that give marketing teams more reach and more time back while keeping their programs reliable. Three principles guide what we build:
Built in-house. Our development team is right here in Las Vegas, working alongside the people who run your programs. We build every solution around your property and its players.
Built on what works. Continuity programs and digital gifting are the foundation, and our proprietary data-driven gifting strategy connects every new solution to them. That gives your team one partner for everything from 4 & 5 week continuity programs to digital dropship and VIP events. Our technology tracks performance, identifies the opportunities, and maximizes your revenue.
Built to maximize loyalty. Every solution starts with your rewards strategy: which players you want back, how you reward them, and how you measure the return. New tools build on the programs you already have planned.
How do the new solutions fit with the way casinos reward players?
They enhance the way your property already rewards players and deliver a stronger return on every gift. As your strategist, we pinpoint the pain points slowing your program, then put the right technology to work. AI Host (powered by SONAR) helps your team reach the right players and see what’s working. For guests who appreciate the in-person touch, the GPS onsite gifting kiosk offers an easy, dedicated way to redeem their gifts while on property. Behind both is our data-driven gifting strategy, built to bring players back, keep them engaged between visits, and turn every redemption into the next trip.
One Partner for Every Point of Loyalty.
What stays the same as GPS moves forward?
The way we deliver. New technology goes live the way a good gifting program does: planned, tested, and on time.
The people. The same account, sourcing, warehouse, and creative teams that run your programs are behind these tools.
The standards. 25+ years in the gaming industry, $300M+ in products sold, 100% on-time delivery, and SOC 2 Type II certification.
The rollout. We start small, measure the results, and grow from there. You decide based on your numbers, not our pitch.
Frequently asked questions
How is technology changing casino loyalty programs?
Technology is making casino loyalty programs easier to run, easier to personalize, and easier to measure. Marketing teams plan further ahead, offer players more choice, and see what’s working, with less manual effort.
What is a casino loyalty solutions provider?
A casino loyalty solutions provider designs, sources, and fulfills the rewards casinos give players for their play. GPS does this through themed continuity programs, a branded digital gifting store (ezGIFT®) built to your redemption strategy, the GPS onsite gifting kiosk, and AI Host (powered by SONAR), all guided by our data-driven gifting strategy.
What did GPS show at G2E 2026?
At G2E 2026 in Las Vegas, GPS demoed AI Host (powered by SONAR) and the GPS onsite gifting kiosk, new tools designed to support casino marketing teams as they run loyalty programs, reach players, and see results. Book a demo with your GPS strategist to see them.
Does GPS still offer continuity programs and digital dropship?
Yes. Casino continuity programs and digital dropship remain the foundation of GPS. Our new solutions extend them.
How long has GPS served the casino industry?
GPS has served casinos for 25+ years, since 2001. We are Las Vegas–based, women-owned and NWBOC certified, and SOC 2 Type II certified, with $300M+ in products sold and 100% on-time delivery.
How can I see GPS’s new solutions?
Book a demo with your GPS strategist. We will walk through what is new and how it fits your property’s loyalty program, planned around your calendar.
What comes next?
Your property’s 2027 loyalty calendar is being planned now. Our 2027 Casino Gifting Buyer’s Guide is the place to start. Talk to us early, and we’ll build new tools into your programs from day one. Our next 25 years start here: smarter programs, easier redemption, and less work for marketing teams.
Your all-in-one casino loyalty solutions partner since 2001.
Want to see what’s new with your own players in mind? Book a demo with your GPS strategist.
GLOBAL PROMOTIONAL SOURCING | CASINO LOYALTY SOLUTIONS
