ASI’s Counselor magazine recognizes the Las Vegas loyalty-solutions leader for record sales growth and the technology-driven transformation of Global Promotional Sourcing.
LAS VEGAS - JUNE 2, 2026 - Global Promotional Sourcing (GPS), the Las Vegas-based leader in casino and gaming loyalty, rewards and merchandise programs, is proud to share that CEO Zack Raucher has been named a Finalist for the 2026 Counselor Distributor Salesperson of the Year. The recognition, awarded by the Advertising Specialty Institute (ASI), celebrates the promotional products industry’s top-performing sales professionals.
Selected by ASI’s editors, Counselor’s finalists are evaluated on annual sales, year-over-year growth, client prestige, peer testimonials and campaign creativity, and must generate $1 million or more in annual sales to qualify. Raucher earned the honor through the kind of reinvention that defines GPS, joining the company nearly seven years ago to modernize the business his father, Steve Raucher, founded in 2001 and growing it into a customer-first, technology-enabled marketing and loyalty services provider.
Central to that growth is ezGIFT®, the proprietary loyalty and rewards platform Raucher led GPS to launch in 2023 for the unique needs of casino and gaming clients. Supporting points-based, tiered, and event-based promotions, ezGIFT has grown from 5% to nearly half of the company's revenue and helped GPS close a landmark $12 million deal with a top online entertainment brand in December 2025. Raucher’s personal sales grew 205% over the prior year, while AI-driven tools he introduced for data cleansing, product organization, and image generation continue to accelerate the team’s output and speed to market.
“It’s an honor to be recognized among the top in our industry, but this really belongs to our entire team,” said Zack Raucher, CEO of GPS. “I'm especially grateful to our eCommerce team, the engine behind ezGIFT, and to our sales staff for putting it to work for their clients. This is a team win through and through.”
The full feature is available at members.asicentral.com.
###
About Global Promotional Sourcing
Global Promotional Sourcing (GPS) is a leading provider of innovative promotional products and loyalty solutions, specializing in custom-branded merchandise that drives engagement and builds connections in the gaming industry. Founded in 2001, GPS has grown into a nationally recognized partner for some of the country’s largest casino brands. Headquartered in Las Vegas, NV, and certified as a women-owned business by the NWBOC, GPS is a six-time recipient of the Inc. 5000 Fastest-Growing Private Companies award. Learn more at www.gpspromotions.com.
About the Advertising Specialty Institute (ASI)
The Advertising Specialty Institute (ASI) is the promotional products industry’s largest membership organization, serving a network of thousands of distributor and supplier firms across North America. ASI provides the technology, data, education and marketing solutions that power the industry, and publishes Counselor, the leading trade magazine covering promotional products. Its annual Salespeople of the Year program recognizes the top-performing sales professionals among distributors and suppliers. Learn more at www.asicentral.com.
Media Contact:
Brynne Reeher, Director of Marketing | Global Promotional Sourcing
