Continuities
The Case for Better Gifts: Why Spending More Can Mean Earning More
Every casino marketer knows the formula: send a decent gift offer, draw in your players, and watch the slot revenue roll in. But when it comes to gifting strategy, there’s a persistent temptation to keep the spend low, often around $15 per gift. The logic is understandable: keep costs tight, reach more players. But what if that thriftiness is leaving profit on the table?
The Power of Presentation: Why Packaging Is Everything in Gifting
In the luxury gifting and hospitality world, especially in casinos where perception is everything, packaging is arguably just as important as the gift itself.
Gifting Around the World: What Global Casinos Can Teach Us About Promotional Gifting
Casinos around the world are shaping gifting strategies through a cultural lens, and American operators can learn a lot by looking beyond our borders.
The Power of Surprise: Why You Should Give More Mystery Gifts
In the world of casinos, the goal is to create an atmosphere of thrill, anticipation, and entertainment. So why are so many casino marketers giving away promotional gifts in a way that lacks the very excitement they strive to generate?
Gift More Than The Home Team: 6 Licensed Items for Football Fans
Did you know? 74% of NFL fans root for teams that do not play in the state where they reside. When gifting licensed products, your promotion could unintentionally exclude many guests. Looking for an easy way to reward all football fans at your property? Your guests will always have home-field advantage by giving the gift of choice with ezGIFT ™
2025 GPS Trend Guide: 10 Items to Look for This Year
As your gifting program partner, we provide the best gifting experience for you and your guests. Part of providing quality gifts is identifying and executing the top trends each year. Stay ahead of the curve with these 10 trending gift ideas.
