Job description
Full time
$
60000
–
$
90000
Specific Responsibilities:
- Forecasting and budgeting for marketing campaigns and services, including trade shows
- Writing engaging copy for webpages, social media posts, and other marketing collateral
- Creating email marketing campaigns to enhance client engagement and nurture new leads
- Researching and writing thought leadership pieces based on current industry and marketplace trends
- Creating case studies, whitepapers, and other assets to be leveraged in marketing efforts
- Assisting with the creation of marketing collateral including presentations, flyers, and product descriptions
- Ensuring brand consistency across all marketing materials
- Developing and executing a digital marketing strategy to maximize GPS digital footprint
Qualifications & Experience:
- 1-3 years of marketing experience (digital marketing or inbound marketing experience preferred)
- Minimum 1-year experience with email marketing platforms (ex. Mailchimp, Constant Contact etc.)
- Strong storytelling and writing skills (applicants may be asked to provide a sample of their writing)
- Basic knowledge of SEO and paid media strategy
- Strong data analytics skills (Google Analytics experience preferred)
- Proficient with Microsoft Word, PowerPoint, Teams, and other Microsoft Office products
- Management experience preferred
- Experience with InDesign, Illustrator, and/or Photoshop a plus
Leadership Competencies and Personal Characteristics:
- Ability to juggle multiple projects at once while consistently meeting deadlines
- Strong communication, time management, and prioritization skills
- Thoughtful acceptance of constructive criticism
- Keen eye for detail and organization
- Curious, active learner with a collaborative and creative mindset
- Innovative problem solver that can operate under short deadlines
- Team player with grit to do whatever is needed and persevere through any challenge
