Marketing Manager

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Job description

Full time





Specific Responsibilities:

  • Forecasting and budgeting for marketing campaigns and services, including trade shows
  • Writing engaging copy for webpages, social media posts, and other marketing collateral
  • Creating email marketing campaigns to enhance client engagement and nurture new leads
  • Researching and writing thought leadership pieces based on current industry and marketplace trends
  • Creating case studies, whitepapers, and other assets to be leveraged in marketing efforts
  • Assisting with the creation of marketing collateral including presentations, flyers, and product descriptions
  • Ensuring brand consistency across all marketing materials
  • Developing and executing a digital marketing strategy to maximize GPS digital footprint

Qualifications & Experience:

  • 1-3 years of marketing experience (digital marketing or inbound marketing experience preferred)
  • Minimum 1-year experience with email marketing platforms (ex. Mailchimp, Constant Contact etc.)
  • Strong storytelling and writing skills (applicants may be asked to provide a sample of their writing)
  • Basic knowledge of SEO and paid media strategy
  • Strong data analytics skills (Google Analytics experience preferred)
  • Proficient with Microsoft Word, PowerPoint, Teams, and other Microsoft Office products
  • Management experience preferred
  • Experience with InDesign, Illustrator, and/or Photoshop a plus

Leadership Competencies and Personal Characteristics:

  • Ability to juggle multiple projects at once while consistently meeting deadlines
  • Strong communication, time management, and prioritization skills
  • Thoughtful acceptance of constructive criticism
  • Keen eye for detail and organization
  • Curious, active learner with a collaborative and creative mindset
  • Innovative problem solver that can operate under short deadlines
  • Team player with grit to do whatever is needed and persevere through any challenge